insights

A tool for cultural change. We help brands, publishers and organisations understand and engage with Muslim communities

We've worked with industry leaders

Pinterest logoEbay logoShortlist logoStylist logo

Amaliah is dedicated to representing Muslim women.

We are led by a passion to empower individuals through their identity, our work seeks to surface the many different voices and experiences within our community.

We’ve seen a huge boom in brands and publishers trying to cater to more diverse audiences. They haven’t always got it right and we know all too well that brands are judged by their execution, not their intention.

insights.Amaliah is a collective of Muslims helping brands, publishers and organisations understand and engage with the Muslim community.

Amaliah planned and implemented a 3-week campaign to help Pinterest create relevant content for their Muslim audience

We are passionate about the Muslim community being represented honestly by brands, media and wider society.

We pair research with first hand insights from our audience to ensure brands create the right content to nurture strong and lasting connections to our audience. From offering crowdsourced feedback on specific campaigns to trend forecasts, we help brands get it right.

“The often misunderstood Muslim consumer deserves all attention and respect”

Paul Polman, Unilever CEO

Our Services

Our services are aimed at helping brands understand and engage with our audience to be able to offer value. If you aren’t sure where to start our 101 Muslim sessions are a great place to start

Insights and Strategy

Training, Insights & Strategy

We provide up to date, seasonally relevant and sector specific insights on the our audiences. We help you to understand how these are relevant to your work through our training.

Some examples are: a 101 on Muslim consumers, what trends we are seeing across food, fashion and finance, how does Islam guide consumer behaviour, Millennial trends amongst Muslims globally.

Market Research & Focus Groups

We pair data, research and focus groups to research the latest trends, behaviours and insights across industries from Fashion and Beauty to Finance.

Our research also looks to help you understand how your brand can be positioned better. Perhaps you have an existing product or campaign that needs feedback from one of our focus groups?

Digital Strategy

From bespoke content calendars for your brand to understanding how to target on facebook and adwords. We help you to understand how to speak to Muslim audiences while maintaining your own company values.

Have you got a content strategy for Eid or Ramadan? We can help.

Production

Event Collaboration and Speaking Engagements

Amaliah’s co-founders regularly appear on panels and present keynotes at events. We have also delivered talks at closed, private events for agencies and brands, including Stylist, Marks & Spencers and Amazon.

Amaliah is also keen to develop events with your brand. We can offer sponsorship support, speaker curation, ticket sales and event management.

Campaign Creation

We help companies extend their mission to a new audience through meaningful and industry specific campaigns campaigns.

Branded Content

Amaliah embrace a native approach to advertising and offer the opportunity for sponsored content — either posts which are brought to our audience by your brand or articles written specifically to support your brand campaign or product.

Advertising & Sponsorship

Amaliah offers takeovers on AMALIAH.COM. This opportunity gives your brand all advertising units, all video pre-roll and post-roll on non-video sponsorship video content. We have seven core themes; fashion, beauty, lifestyle, identity, world, relationships and soul.

These are each dedicated sections on the website, and our social postings are intended to bring audiences directly to the sections. Section sponsorship offers ownership of all ad units in the section on a weekly basis.

Instagram and Pinterest Takeovers

Amaliah has developed a close working relationship with these three social channels. Amaliah can offer your brand sponsorship of these takeovers with varying campaign types and lengths.

We understand the audience on each platform and the interactions that work.

Our Work

We’ve worked with industry leaders to develop campaigns, deliver training and consultancy projects to help our clients understand Muslim consumers

Some clients we’ve worked with

WGSN logoIntuit Quickbooks logoFuturice logoStarling Bank logo
Pinterest logo

We worked on a three week campaign to curate a selection of boards for the Pinterest explore page to celebrate Ramadan and Eid.

ebay logo

Amaliah delivered an insight talk to help 800 of the eBay global exec team to help them understand how eBay could be inclusive of Muslims.

Shortlist logo

Amaliah work with Shortlist Media to provide consumer insights and industry trends in the form of training and white papers.

Stylist logo

We consulted the Stylist Fashion team on how to include modest trends at Stylist Live.

Journal

The Amaliah Insights Journal is a series documenting observations and trends within Muslim culture. For a deeper dive — have a look at our White Papers.

White Papers

Our white papers bring together data, crowdsourced insights and real-world examples to understand trends across food, fashion and culture

With 1.8 billion Muslims on the planet we cannot expect all Muslims to have the same lifestyles and experiences.

Our white papers bring together data, crowdsourced insights and real-world examples to help you understand the segments within our communities from the latest trends in consumer behavior to helping you understand how to engage.

Want to be the first to hear about what is going on? Get our white papers

Talk to Us

Find out more and see how Amaliah could help your brand

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