A tool for cultural change. We help brands, publishers and organisations understand and engage with Muslim communities to offer value.
We have worked with industry leaders
With a reach to an audience of 3.2 million across our editorial channels, Amaliah is dedicated to representing Muslims honestly. In the 2011 UK census, 9.1% of under 5s were Muslim, at current Muslims make up 3.2 million here in the UK and 1.8 billion globally.
The Amaliah audience represents one of the ways the face of who holds influence is rapidly changing.
Minorities, or otherwise known as the global majority, are unapologetically refusing to acknowledge and engage with brands and institutions who do not authentically represent the diversity of society today. The future of businesses, brands and institutions lies in being able to authentically speak to audiences like ours.
Inclusion is not a checklist, it is a feeling. We center the voices, needs and experiences of Muslims to create editorial moments and experiences that help Muslims live their best lives. insights.Amaliah is a collective of creators and strategists helping brands, publishers and organisations understand and engage with the Muslim audiences to build meaningful moments and relationships with an audience with significant influence.
Our deep insights have helped world-renowned brands communicate effectively to an audience who require different rules of engagement. We have worked with leading brands including, eBay, M&S, Amazon, Spotify, Warehouse, WGSN, Pinterest, AMV and Stylist, influencing, creating and curating and experiential moments that offer value to Muslim audiences.
Our sister brand Halal Gems (acquired Feb ‘19) is a testament to inclusion being a feeling rather a checklist. With 90,000 attendees coming together for 3 days of food and entertainment at the iconic Old Spitalfields Market.
Behind the $1 trillion halal food and beverage market or the $300 billion modest fashion market, there is nuance and context that give rise to meaningful moments and campaigns.
Our services are aimed at helping brands understand and engage with our audience. If you aren’t sure where to start or how this audience is relevant to you email [email protected]
We’ve worked with industry leaders to develop campaigns, deliver training and consultancy projects to help our clients understand Muslim audiences and represent them better.
We worked on a three week campaign to curate a selection of boards for the Pinterest explore page to celebrate Ramadan and Eid.
Amaliah delivered an insight talk to help 800 of the eBay global exec team to help them understand how eBay could be inclusive of Muslims.
Amaliah work with Shortlist Media to provide consumer insights and industry trends in the form of training and white papers.
We consulted the Stylist Fashion team on how to include modest trends at Stylist Live.
The Amaliah Insights Journal is a series documenting observations and trends within Muslim culture. For a deeper dive — have a look at our White Papers.
Our white papers bring together data, crowdsourced insights and real-world examples to understand trends across food, fashion and culture
With 1.8 billion Muslims on the planet we cannot expect all Muslims to have the same lifestyles and experiences.
Our white papers bring together data, crowdsourced insights and real-world examples to help you understand the segments within our communities from the latest trends in consumer behavior to helping you understand how to engage.