Amaliah is dedicated to creating inclusive moments that centre Muslims. We have built up trust with our brands, Amaliah and Halal Gems gaining over 7 million impressions organically each month, making us the platform to engage meaningfully with Generation M.

Amaliah.com Amaliah creates award-winning inclusive ideas, content, editorials and experiences for Muslim women. The Amaliah audience represents one of the ways the face of who holds influence is rapidly changing with Muslims making up 6.5% of the population in England and Wales.

Our Amaliah audience knows us for nuanced and thoughtful articles, videos, award-winning podcasts, social channels, events and a community of over 300 contributors that helps Muslim women live the best version of themselves.

Our campaign ideas seek to bring value to our audience whether that be a feeling of joy, getting a conversation started, influencing cultural change or creating a space for Muslim women to live their best lives.

Insights Our agency helps brands and organisations understand and communicate with our engaged audience and the wider Muslim digital world.

Halalgems.com Acquired by Amaliah Feb '19, we are the leading Halal food discovery platform in the UK recommending places to eat, places to go and things to do. Halal Gems also run London's biggest street food festival, seeing 90,000 attendees over three days at Old Spitalfields Market.

Across Amaliah and Halal Gems, food is a key interest for our audiences. Over the years, Halal Gems has worked with charities like Sufra Food Bank & Kitchen and Islamic Relief UK to encourage our audience to consider those who may be going without.

Muslim Audiences in the UK

• The proportion of people who identify as Muslim has risen by 1.2 million in 10 years, bringing the Muslim population to 3.9 million in 2021
• Muslims now make up 6.5% of the population in England and Wales, up from 4.9% in 2011.
• An increase of 33% since 2011
• The age profile of Muslims in Britain is highly skewed towards the younger age bands.
• 33% are under 15 years old (compared to 19% in the overall population)
• Almost 50% are under 24 years old (30% of the overall population).

Amaliah Audience

• 18-40 years old
• 70% Female skew
• 70% Primary audience UK
• 30% Secondary audience USA
• 80% Women of Colour + from minoritised backgrounds
• Over 150,000 social media followers
• 4% engagement rate across channels
• Monthly impressions of 7.2 million
• 2 million monthly impressions on .com

Halal Gems

• 18-40 years old
• 45% Female
• 55% Male
• 70% Primary audience UK
• 30% Secondary audience USA, Canada and the UAE
• Over 130,000 social media followers
• 3% Engagement rate across channels
• 2 million monthly impressions on .com

Brand Facts

• 80% of our audience are more likely to buy from a brand that represents them in their advertising
• 82% of our audience are more likely to engage with a brand if they have seen them on the Amaliah platform
• ⅔ of our audience are currently working on a side hustle or a hobby
• 70% of our audience engage with Amaliah as their top 3 media platforms
• 73% of our audience would rather NOT see representation if it has not been in co consultation with the audience it seeks to represent

*poll of 527 audience members

We work with a range of organisations and businesses, using our insights to inform product and campaign development. We produce campaigns, content and events to help brands reach our audience effectively whilst being backed by an authentic voice. From working with Universal on the 2020 James Bond communication campaign to creating events and editorials for Waterstones and Lush that engage our audience.

Amaliah helps brands and agencies engage with the new faces of influence.

We have worked with leading brands like Universal, M&S, Malteasers, eBay, Ralph Lauren and Vayner Media to deliver talks, workshops, insight projects and consultancy.

Amaliah’s socials are the heart of the Amaliah community. Across Facebook, Instagram, Twitter and TikTok we have an engaged audience of over 150,000 followers who make up our digital sisterhood. Our newsletter curates the best of Amaliah each week for our 9,000+ readers.

Amaliah is committed to amplifying the voices of Muslim women and upskilling our community to take steps in industries we are underrepresented in.

Amaliah x 23 Code Street

A scholarship fund for 2 Muslim women to go through the 23CS coding school which resulted in both Muslim women gaining employment in tech.

Amaliah x Waterstones

An in store event which equipped attendees with a starter guide on how to get published, discussing everything from royalties, agents, self publishing and manuscripts.

Amaliah Media Training Programme

A three week free media training programme for 12 Muslim women which equipped our cohort with the relevant skills and knowledge needed to engage with the media. Applicants were from a range of topic areas including, maternal health, climate change, inclusion in sports, accessibility for deaf communities as well as Islamic fintech.

Amaliah x Enrol Yourself

A bursary for WoC to take part in a learning accelerator which has seen 3 Muslim women go through it to help acheive their freelancing and career aims.

Amaliah Journalism 101

A webinar series aimed at entry level journalists. An opportunity to be in conversation with leading Muslim journalists. Seeing over 400 signups from around the world.

Our editorial content seeks to inform, inspire and uplift our audience. Our audience looks to us for answers to the big and small questions in life. From book recommendations and places to go, to personal essays and guides to better understand Islam, finance and relationships, our content helps our audience navigate the various stages of their lives.

We are able to facilitate premium banner ads across Amaliah, serving over 2 million impressions each month. Display options are available site-wide including in-article and homepage placements.

Our events series are about creating enriching spaces of discussion and a way to bring our audience together to create dialogue, inspiration and a sense of sisterhood. We work with brands to create value for our audiences which allows you to engage with them whilst being backed by our authority.

Amaliah has been at the forefront of creating cultural change in the Marketing and Advertising industry with our CEO regularly appearing on industry panels such as the AdAge and Campaign conferences and in the UN Women Unstereotype series.

Amaliah has been recognised across national and international media outlets including Stylist, Forbes 30 under 30, Guardian, Telegraph and Evening Standard.

AWARDS + ACCOLADES

Forbes 30 Under 30

Allbright Exceptional Entrepreneurs

Audio APA Podcast Winners

Ad Age Women To Watch 

Evening Standard Progress 1000 Most Influential

IB100 FT x Inclusive Boards

Kindness In Leadership

Work with us on engaging with our audiences through creative and thought-provoking content or book us for a talk. 

Email: partnerships@amaliah.com

Amaliah, 62 Shoreditch High St, London, E1 6JJ