A tool for cultural change. We help brands, publishers and organisations understand and engage with Muslim communities
We've worked with industry leaders
Amaliah is dedicated to representing Muslim women.
We are led by a passion to empower individuals through their identity, our work seeks to surface the many different voices and experiences within our community.
We’ve seen a huge boom in brands and publishers trying to cater to more diverse audiences. They haven’t always got it right and we know all too well that brands are judged by their execution, not their intention.
insights.Amaliah is a collective of Muslims helping brands, publishers and organisations understand and engage with the Muslim community.
We are passionate about the Muslim community being represented honestly by brands, media and wider society.
We pair research with first hand insights from our audience to ensure brands create the right content to nurture strong and lasting connections to our audience. From offering crowdsourced feedback on specific campaigns to trend forecasts, we help brands get it right.
Paul Polman, Unilever CEO
Our services are aimed at helping brands understand and engage with our audience to be able to offer value. If you aren’t sure where to start our 101 Muslim sessions are a great place to start
We’ve worked with industry leaders to develop campaigns, deliver training and consultancy projects to help our clients understand Muslim consumers
We worked on a three week campaign to curate a selection of boards for the Pinterest explore page to celebrate Ramadan and Eid.
Amaliah delivered an insight talk to help 800 of the eBay global exec team to help them understand how eBay could be inclusive of Muslims.
Amaliah work with Shortlist Media to provide consumer insights and industry trends in the form of training and white papers.
We consulted the Stylist Fashion team on how to include modest trends at Stylist Live.
The Amaliah Insights Journal is a series documenting observations and trends within Muslim culture. For a deeper dive — have a look at our White Papers.
Our white papers bring together data, crowdsourced insights and real-world examples to understand trends across food, fashion and culture
With 1.8 billion Muslims on the planet we cannot expect all Muslims to have the same lifestyles and experiences.
Our white papers bring together data, crowdsourced insights and real-world examples to help you understand the segments within our communities from the latest trends in consumer behavior to helping you understand how to engage.