Case Study

Amaliah telling new culturally relevant stories for Dove and Refinery29

The Dove Self Esteem Project has been working to increase the confidence and self-esteem of young girls and women.

Dove wanted to reach more audiences and ensure that their messaging was being inclusive to different identities and intersections.

Amaliah worked to come up with a campaign idea specific to Dove’s mission and aims which was Beauty Monologues. We asked women in the Amaliah community to write their own monologue about finding confidence, self-esteem and beauty.

Reach of over 600k during the campaign

Creative Strategy


Full talent management, scouted from the Amaliah community