Lloyds Bank wanted to go further by partnering with a publisher that speaks to a diverse audience to bring the By Your Side message further. The key audiences were those preparing to get married and those preparing to have children.
Together we were able to produce a suite of culturally-relevant content that was backed by the authentic voice of Amaliah and its community alongside the authoritative expert voice of Lloyds Bank.
Actual Total Campaign Reach
Projected Total Campaign Reach
Highly engaged editorial pieces with an average dwell time of 4 minutes with highs of 6 minutes
695 click throughs to Lloyds Bank Website from editorial
9000+ engagements across social
114 comments across native organic IG feed Instagram posts
1200+ saves of content on Instagram
200+ respondents to our call out
20,000 views on IG Poll
163,786 organic impressions on Twitter