Amaliah celebrating Ramadan with Next

For Eid Next wanted to get closer to its Muslim audience by partnering with Amaliah.

Centering celebration, we platformed Muslim families to talk about the importance of celebrating the big and small moments in life.

We had family duos of cousins, sisters and a mother and daughter to reach the different demographics of Next’s audience.

• Expected campaign reach | 670,000
• Total campaign reach | 1,478,699

CAMPAIGN HIGHLIGHTS

• Total reach 1,478,699
• Over 7500+ link clicks to the Next website
• Highs of 6.4% organic CTR on Instagram 
• Over 350,000+ in organic reach with 280,000+ delivered on Instagram